For Brand Operators & PE-Backed Brands

You think you know your
Amazon margins.
You probably don't.

Most brands running on Amazon are working from incomplete numbers. Revenue they know. COGS they know. The full cost of selling on Amazon — the layer between those two numbers where most profit quietly disappears — that number almost nobody knows clearly.

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Principal-led by Shabbir Sharaf. Supported by a curated associate network of ex-Amazon, ex-Microsoft, ex-Boeing, and ex-Starbucks operators for specialist depth.

Book Your Audit See the 5Angle →

2 Stages

5Angle Diagnostic · Math Layer

3 Verdicts

Green · Yellow · Red per SKU

90 Days

Prioritized Roadmap Included

The Problem

What Amazon doesn't make easy to see

Amazon's fee structure is deliberately complex. FBA fees, referral fees, PPC costs, return processing, long-term storage, and removal fees all sit between your revenue and your real margin. By the time you add them up, many brands discover their best-selling products are barely breaking even.

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Fees That Compound Invisibly

FBA fulfillment fees increase with product size and weight. Referral fees vary by category. Storage fees spike in Q4. Most brands have never seen all of these costs mapped to a single SKU-level P&L. The agency dashboard never shows you this number.

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PPC Masking Organic Decay

Many brands are spending heavily on PPC to maintain rankings that should be organic. This creates a false revenue picture — remove the ads and sales collapse. Most operators don't know how exposed they are until they try to reduce spend.

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The Wrong Products Getting Investment

Without SKU-level economics, brands invest marketing dollars in products that look successful by revenue but are destroying margin. The audit tells you exactly which SKUs to scale, which to fix, and which to exit.

The Methodology

The Amazon Profit Blueprint — two stages, one clear verdict

Our proprietary two-stage methodology was developed from 20 years of operating my own Amazon brands — and from understanding how Amazon evaluates seller businesses from the inside. It answers two questions most audits never ask.

The 100K Product Framework

Before we look at a single Amazon metric, we evaluate whether each product has the fundamental characteristics to generate $100,000 or more in annual revenue. This is a 25-criteria scoring system developed from 20 years of operating experience and refined through observing thousands of Amazon sellers during my time as Category Manager. Most advisors skip this step entirely — they optimize what is already there rather than asking whether it should be there. Learn about the framework →

The Amazon Economics Layer

We reconstruct the true margin for every SKU. Not reported margin — contribution margin. Every cost between your revenue and your actual cash position: FBA fees, referral fees, PPC spend, return processing, storage charges, removal fees. Most brands have never seen this number at the SKU level. Some are shocked by what they find.

FBA fee mapping by ASIN

True PPC cost per unit sold

Return rate and processing cost impact

Storage cost allocation per SKU

Contribution margin vs. reported margin

Green / Yellow / Red Classification

Every SKU receives a classification. Green means scale it — the fundamentals are strong and the economics support investment. Yellow means fix it — the product has potential but specific issues must be resolved before scaling. Red means stop — the economics do not support continued investment and resources should be redirected.

90-Day Prioritized Roadmap

The audit closes with a specific, sequenced action plan for the next 90 days. Not a list of recommendations — a prioritized roadmap with specific actions, expected revenue and margin impact, and a clear sequence that maximizes return on your time and capital.

Illustrative Engagement Outcome

What a Profit Audit typically reveals.

The Situation

A brand operator with a 22-SKU catalog doing $2.8M annually on Amazon. Revenue growing 18% year-over-year. Reported net margin 22%. Increasing PPC spend quarter over quarter with declining ROAS. The operator felt something was wrong but could not identify where the money was going.

What the Audit Found

True contribution margin was 9% — not 22%. Six SKUs classified Red: negative contribution margin after full cost accounting. Four of these were the brand's highest-revenue products. The top two SKUs had a combined 34% return rate that was not being tracked against profitability. PPC was sustaining rankings with no organic foundation — reducing spend would cause an immediate revenue drop of an estimated 40%.

The 90-Day Roadmap

Exit the six Red SKUs and redirect inventory capital. Renegotiate supplier terms on two core SKUs to reduce product cost by 18%. Begin organic ranking rebuild on top three SKUs before reducing PPC. Implement return rate reduction protocol on hero products. Contribution margin target: 18% within six months without revenue reduction.

Delivered In

11 days. Full two-stage assessment across all 22 SKUs. The operator described it as the first time they had a clear, honest picture of what their Amazon business actually looked like — and the first time they knew exactly where to focus.

Names and specific financials are illustrative. Engagement structure and finding types are representative of real assessments.

You think you know your
Amazon margins.
You probably don't.

What Amazon doesn't make easy to see

The Amazon Profit Blueprint — two stages, one clear verdict

What a Profit Audit typically reveals.

See your Amazon economics clearly for the first time.

Related engagements

You think you know yourAmazon margins.You probably don't.

What Amazon doesn't make easy to see

The Amazon Profit Blueprint — two stages, one clear verdict

What a Profit Audit typically reveals.

See your Amazon economics clearly for the first time.

Related engagements

You think you know your
Amazon margins.
You probably don't.