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For Brands 12–24 Months From Exit

Your multiple is built
over months, not
weeks before close.

The brands that command the highest multiples in consumer brand M&A don't build their exit story during the process. They build it in the 12 to 24 months before the process starts. Pre-Sale Advisory is how you do that — systematically, with a clear strategy for every metric that buyers pay premiums for.

Discuss Your Exit Timeline See Acquisition Prep
Engagement Details
Monthly Investment$10K–$15K
Minimum Term6 months
Ideal Start12–24 months pre-exit
Multiple ImpactTarget 0.5x–1.5x
CIM PrepIncluded
Feeds IntoAcquisition Prep
The Problem With Waiting

What a 90-day sprint cannot fix

Founders often engage an advisor six to twelve weeks before going to market. That timeline is enough to clean up the presentation. It is not enough to move the underlying metrics that drive multiples. The improvements that matter most to buyers take months to show up in the data.

📊
Trailing Metrics Are the Story
Buyers look at 12–24 months of trailing data. PPC efficiency improvements made last month don't show up meaningfully in a 24-month trend. Margin improvements need time to appear in the trailing numbers buyers use to set multiples.
🌱
Organic Ranking Recovery Takes Time
If your brand has become PPC-dependent, rebuilding organic ranking strength is a 6–12 month process. This is one of the highest-value improvements you can make before exit — and it can't be rushed.
🔧
Account History Cannot Be Retroactively Fixed
Policy violations and account health issues need time to age before they stop affecting buyer perception. Resolving them today is more valuable than resolving them in the month before go-to-market.
"The founder who starts thinking about exit 18 months out and the founder who starts 60 days out are not competing for the same multiple. One of them builds it systematically. The other hopes buyers don't notice."
The Strategy

What we build toward over 12 to 24 months

01
Exit Multiple Baseline & Target Setting
We begin by establishing exactly where you stand today — current multiple based on trailing economics, account health, catalog composition, and competitive positioning. Then we model where you need to be and build a month-by-month roadmap to get there.
02
Margin & Economics Improvement Program
We systematically improve the economics that buyers pay for. Contribution margin improvement through fee optimization, PPC efficiency, and catalog rationalization. The goal is a clean, improving margin trend in the trailing 24 months that buyers walk into confidently.
03
Organic Ranking & Channel Health
We build the organic ranking strength and account health profile that commands premium multiples. Reducing PPC dependency. Strengthening keyword positions organically. Maintaining clean account health metrics. These improvements compound over time and show clearly in trailing data.
04
Exit Narrative Development
As metrics improve, we build the narrative. The Amazon channel story that positions your brand compellingly for acquirers. Category leadership data, competitive positioning, growth opportunities that a buyer can realize. The CIM Amazon section, pre-prepared DD package, and data room ready before you need them.

If exit is in your 12-month horizon — the conversation starts now.

Pre-Sale Advisory engagements have a minimum 6-month term for a reason. The improvements that move multiples take time. Every month you wait is a month of compounding improvement you don't have.

Discuss Your Exit Timeline See Acquisition Prep Package
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