Home›Services›Brand Retained Advisory
For PE-Backed Consumer Brands

Your Amazon team executes.
We make sure they're executing the right strategy.

PE-backed brands doing $5M or more on Amazon almost always have internal Amazon execution capability. What they often lack is a senior strategic layer that sits above the execution — asking whether the strategy is correct, whether the economics work, and whether the channel is being built to support an exit.

Discuss Your Situation Start With an Audit
Retainer Details
Monthly Investment$20K–$25K
Minimum Term3 months
Monthly ReviewIncluded
Quarterly AuditIncluded
Direct AccessManaging Director
Seattle NetworkIncluded
The Gap This Fills

Why execution capability alone isn't enough

The most common pattern in PE-backed Amazon brands: a capable internal team executing confidently on a strategy that nobody has stress-tested. The tactics are fine. The strategy has gaps. And the gaps compound quietly until they become expensive.

🎯
Strategy Without Scrutiny
Internal Amazon teams are measured on metrics — ROAS, revenue, BSR. They optimize what they measure. The strategic questions — is this channel economics model sustainable, are we building toward a premium exit multiple, are we managing platform risk — don't get asked until it's too late.
🔄
No Early Warning System
Amazon changes fee structures, algorithms, and policies continuously. Without someone monitoring these changes at a strategic level and translating their impact, brands often absorb the consequences before they notice the cause.
📈
Growth Without Economics
Revenue growth that doesn't improve — or actively degrades — contribution margin is a common pattern in Amazon brands scaling without strategic oversight. The audit finds it. The retained advisory prevents it.
What's Included

The retained advisory engagement structure

01
Monthly Economics Review
Every month we review your Amazon P&L against the prior month and prior year — not the dashboard numbers, the real economics. True contribution margin by SKU, PPC efficiency trends, fee structure changes, and inventory position. We flag anomalies before they become problems and identify opportunities before they close.
02
Quarterly Catalog Assessment
Every quarter we run a full catalog re-assessment using our Amazon Profit Blueprint methodology. SKU classifications get updated. The roadmap gets revised. Capital allocation recommendations get refreshed. This keeps your strategy current as the platform and your competitive environment evolve.
03
Strategic Advisory — Direct Access
You have direct access to Shabbir — not a junior account manager, not a team member, the Managing Director. When your board is asking Amazon questions, when a platform change has strategic implications, when you're considering a major catalog or capital decision, that conversation happens directly. No ticket system, no queuing.
04
Board & Investor Reporting
We produce Amazon channel reporting formatted for your board and PE investors — not agency-style dashboards, but institutional-grade analysis that answers the questions PE firms ask. Revenue quality, margin trajectory, platform risk exposure, competitive positioning, and exit readiness metrics.

Most engagements begin with a 30-minute call.

We take a limited number of retained clients. Every engagement starts with an honest conversation about whether LWA is the right fit for your situation.

Request a Call Start With an Audit First
Other Services

Related engagements

Entry Point
Amazon Profit Audit
From $5,000 · 2 weeks
→
Pre-Exit
Pre-Sale Advisory
$10K–$15K/month
→
Exit Ready
Acquisition Prep
$25K–$50K · 60–90 days
→